![]() ![]() It forms a key part of the toxic system of overproduction and consumption that has made fashion one of the world’s largest polluters. It plays into the idea that outfit repeating is a fashion faux pas and that if you want to stay relevant, you have to sport the latest looks as they happen. The idea is to get the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity and then, sadly, discard them after a few wears. What is fast fashion?įast fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand. If you’re reading this article, you might already be aware of fast fashion’s dark side, but it’s worth exploring how the industry got to this point-and how we can help to change it. That’s when consumers really started questioning fast fashion and wondering at the true cost of those $5 t-shirts. Then in 2013, the world had a reality check when the Rana Plaza clothing manufacturing complex in Bangladesh collapsed, killing over 1,000 workers. Suddenly everyone could afford to dress like their favourite celebrity or wear the latest trends fresh from the catwalk. All these stores selling cool, trendy clothing you could buy with your loose change, wear a handful of times, and then throw away. It was all too good to be true in the oughties. But what is fast fashion? Why is fast fashion so bad? And how exactly does it impact people, the planet, and animals? Enter fast fashion and the global chains that now dominate our high streets and online shopping. ![]() Clothes became cheaper, trend cycles sped up, and shopping became a hobby. But about 20 years ago, something changed. A tragic reality check for fashionĬlothes shopping used to be an occasional event-something that happened a few times a year when the seasons changed or when we outgrew what we had. ![]() Here’s why it’s best to steer clear when you can. The Wide-Leg Trousers: S.S.Fast fashion is a relatively new phenomenon in the industry that causes extensive damage to the planet, exploits workers, and harms animals.The White Shirt: The Row Sisilia Cotton-Poplin Shirt, £820. ![]() The Tailored Trousers: Theory Pleated Wool-Blend Wide-Leg Pants, £315.The Maxi Skirt: Grlfrnd Amara Denim Maxi Skirt, £205.The Smart Loafers: Weejuns Penny Loafers, £160.The Hoop Earrings: Kurt Geiger London Rainbow Triple Hoops, £89.The Vest Top: Arket Racer Tank Top, £15.The Oversized Blazer: Frankie Shop Gelso Oversized Tencer Lyocell-Blend Blazer, £378.The Black Leggings: Leset Stirrup Leggings, £117.The Trench Coat: Totême Double-Breasted Trench Coat, £640.The Hard-Working Jeans: Frame Le High 'N' Tight High-Rise Straight-Leg Jeans, £245.The White T-Shirt: Cos The Clean Cut T-Shirt, £25.The Do-It-All Tote Bag: Saint Laurent Icare Extra Large Embellished Quilted Leather Tote, £3,260.By the end of the month, you’ll have a good sense of the wardrobe heroes that you can’t live without – be it a white shirt or straight leg jeans – as these are the pieces you should be basing your capsule around. Our top tip? Turn all your coat hangers to face the same way, then every time you wear something, turn it around. ![]()
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